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The teen skincare brand will sell 12 kits, including five ulta online exclusives at the retailer in addition to Amazon and jbskrub.com.
November 2, 2025
By: Lianna Albrizio
Associate Editor
JB Skrub is the latest teen skincare brand to make its debut at a major beauty retailer. JB Skrub, founded by past advertising executive Jill Biren and actress Julie Bowen three years ago, will sell 12 kits, including five ulta online exclusives at the retailer in addition to Amazon and jbskrub.com. Per new data from Mintel, Gen Alpha’s spending power could reach $5.5 trillion by 2029, and JB Skrub is capitalizing on the current rapid growth of age-appropriate grooming. “We are...
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